Consumer Awards Drive Finalists to Real-World Testing and Public Exhibit
The journey towards crowning this year's automotive champions takes a pivotal turn as the Cars.co.za Consumer Awards propel 39 top contenders through rigorous real-world assessments at the Gerotek testing facility, and straight to the heart of public scrutiny at the Mall of Africa.
Testing at Gerotek
The Road to Perfection:
It's a defining moment with 39 finalist vehicles undergoing a comprehensive two-day trial, pushing the limits to determine the crème de la crème across 13 essential categories of the 2023/24 programme. The intense evaluation will measure everything from torque to trunk space, under the keen eyes of 20 seasoned judges.
Community Engagement:
Awards Meet the Public Eye:
In an unprecedented move, the Awards will showcase the best of the automotive world to the public at the Mall of Africa. Hannes Oosthuizen, the driving force behind the Cars.co.za Special Projects, highlights the importance of consumer involvement in the car buying journey, adding a dynamic layer to this year's event.
Judges on Display:
Faces Behind the Wheel:
This weekend, the Mall of Africa turns into an automotive haven, featuring not only the finalist vehicles but also the expertise of the esteemed judging panel. Enthusiasts can meet and glean insights from industry experts who will share their experiences and considerations in selecting the top contenders.
Consumer Involvement,Engage, Vote, and Win:
Beyond viewing the latest and greatest in automotive innovations, visitors can engage in interactive activities, casting their votes, and entering competitions that come with exciting rewards. Oosthuizen promises an immersive and entertaining experience, bathed in the signature 'Cars.co.za red.'
The Gerotek Difference:
Evaluations That Count:
Standing out from other automotive awards, the CarsAwards integrate intensive testing with consumer feedback. The performance at Gerotek is balanced against owner satisfaction surveys, ensuring the winners not only shine on the track but also in the real world of ownership.
Final Note:
Anticipation Builds for Award Announcements:
As the CarsAwards edge closer to their culmination and winners are announced at the end of February 2024, the excitement builds. This weekend promises to provide a snapshot of potential winners, embodying excellence and capturing the essence of consumer preferences in the ever-evolving landscape of the automotive market.
