In this inspiring Stroom Stories episode, Pieter sits down with Rethabile Dube, founder of JulukaWorx, a local tech initiative making waves in Potchefstroom and beyond. What began as a dream is now an innovative web-based platform that helps service-based entrepreneurs and skilled workers find opportunities in a secure and affordable way.

A Journey Rooted in Community

Originally from Rustenburg, Dube found himself in Potchefstroom during his student years and never left. Something about the town, he says, just kept him there. Over time, Potchefstroom became the foundation for his entrepreneurial journey.

JulukaWorx officially began two years ago, but it took time and effort to turn the concept into a working digital tool. Dube describes a process filled with trial and error, countless app versions, and lessons learned from mistakes that shaped the platform into what it is today.

What Is JulukaWorx?

At its core, JulukaWorx is a web-based app designed for artisans, service providers, and laborers, everyone from electricians, bakers, and plumbers to hairstylists and farm workers. It creates a digital bridge between skilled individuals and people who need their services.

The goal is to replace outdated and often ineffective job-hunting methods, like standing on street corners or printing out endless CVs, with a mobile-friendly platform that makes connecting easier, safer, and more direct.

Keeping It Simple, Safe and Smart

A standout feature of JulukaWorx is its accessibility. It’s web-based, meaning it doesn’t take up much space on a phone. This was a deliberate decision, considering many users don’t have the latest smartphones or lots of storage. Instead, users can access the platform from their phones, public libraries, internet cafés, or any free Wi-Fi zone.

Privacy and security are also top priorities. User contact details are hidden by default, with all communication taking place inside a built-in messaging system. This minimizes the risk of exploitation, scams, or unsafe interactions, especially important in areas where personal safety can’t be taken for granted.

Solving a Real Problem

The platform isn’t just a business idea, it’s a social solution. Dube explains that the North West province consistently has one of the highest unemployment rates in the country. Many skilled individuals don’t know where to look for work, while potential employers don’t know where to find reliable workers.

JulukaWorx addresses this disconnect by allowing users to set their preferred working radius, for example, only seeing jobs or clients within 20 km, and providing a rating system that builds trust and reputation over time.

“Whether you’re a barista, a builder, or a beautician, JulukaWorx helps you find your next opportunity without wasting time or taxi fare.”

For Workers and Employers Alike

JulukaWorx is designed with two user types in mind:

• Service Providers register with details about their skills, work radius, and availability.

• Employers browse service providers, send private requests, and communicate securely within the platform.

Instead of endlessly applying or hunting for gigs, service providers receive direct notifications from people who genuinely need their services. This reduces stress and saves valuable time for both sides.

A Platform That Grows with You

The cost of access is intentionally low: R120 per year, or R100 for early users signing up on 1 May, aligning with Workers’ Day. This ensures that the platform remains open and affordable for individuals from all income levels.

Behind the scenes, a passionate team of seven (plus a dedicated marketing lead) continues to work on improving and promoting the platform. Each of them still holds a 9-to-5 job, but their shared belief in JulukaWorx keeps them committed.

“We don’t want to sell user data or flood the platform with irrelevant content. We’re building something that people actually need and that they can trust.”

Built in Potch, Designed for the World

Although JulukaWorx is being launched in Potchefstroom, the platform is built to work anywhere. Its scalable structure means that service providers from any location can eventually join, making this a truly inclusive tool with potential to expand far beyond the local community.

The first rollout focuses on Potch, with the town serving as a perfect test environment, a blend of rural villages, students, and working professionals.

How to Join JulukaWorx

From 1 May, users will be able to register on the JulukaWorx website for just R100 (launch offer), with full access to the app for one year. After that, the regular annual fee will be R120.

Follow: JulukaWorx on Facebook

Also find them on: LinkedIn and Instagram (growing activity expected soon)

Both job seekers and employers are welcome to register. Employers can reach out via the contact form or email for questions and assistance.

Final Thoughts

JulukaWorx is more than just a digital platform. It’s a mission to close the gap between skill and opportunity. Whether you’re an artisan looking for your next job, or an employer searching for reliable help, JulukaWorx offers a safe, smart, and simple way to connect.

Remember to tune in next week for Stroomstories

Watch the full Interview here.

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