The role of a student advisor involves programme/product sales to clients and prospects
within the allocated region. Responsible for overall sales, support and activities, from school
appointments, capturing, database mining, consulting to closing the sale in an assigned
territory. Works within the sales and support teams for the achievement of customer
satisfaction, revenue generation, and long-term goals in line with the company vision and
values

Duties & Responsibilities
The role of a student advisor:
• Book & schedule school appointments
• Relationship building;
• Researching the market and related products;
• Thorough knowledge of all the training products;
• Capturing of information cards on the database management system
• Generate leads through current databases and marketing events/ advertising and
networking opportunities;
• Sales appointments, consultations & enrolments;
• Cold calling/ frequent contact with the database;
• Presenting the product or service in a structured professional way face to face marketing.



Responsibilities & duties:
• Work closely with the SM, and TEC to ensure maximum daily sales activity;
• Responsible for assisting and managing the TEC’s calendar by booking school appointments
with TOP FEEDER schools;
• Capturing of information cards within 2 days after a school appointment;
• Full- and part time programmes, (self-paced and full qualification/part time programmes);
• Updating the marketing workbook;
• Working against a strict appointment target – scheduling of appointments (60 consultations
minimum a month, 20 per week)
• Demonstrates technical selling skills and product knowledge in all areas;
• Maximizes all opportunities in the process of closing a sale resulting in the taking of market
share from larger competitors;
• Sells consultatively and makes recommendations to prospects and clients of the various
solutions the company offers;
• Develops a database of qualified leads through referrals, telephone canvassing, face to face
cold calling on business owners, direct mail, email, and networking;
• Assists in the implementation/execution the company marketing plans as needed;
• Responsible for sourcing and developing client relationships and referrals;
• Maintains accurate records of all sales and prospecting activities including sales calls,
presentations, closed sales, and follow-up activities within their assigned territory, including
the use of Microsoft Outlook to maintain accurate records to maximize territory potential;
• Adheres to all company policies, procedures and business ethics codes and ensures that they
are communicated and implemented within the team;
• Participates and contributes to the development of educational programs offered to clients,
prospects and company employees;
• Maintaining and developing relationships with existing customers in person and via telephone
calls and emails;
• A student advisor must have 100 conversations per day that includes telephone/email
marketing/consultations;
• Cold calling to arrange meetings with potential customers to prospect for new enrolments;
• Responding to incoming email and phone enquiries;
• Acting as a contact between a company and its existing and potential customers;
• Negotiating the terms of an agreement and closing sales;
• Gathering market and customer information;
• Representing the company at trade exhibitions, events and demonstrations;
• Challenging any objections with a view to getting the customer to buy;
• Advising on forthcoming product developments and discussing special promotions;
• Manage data entry into customer relations management software package (CRM) when
required;
• Recording sales and order information and reporting to the direct campus manager / sales
director and national sales manager, or entering figures into a computer system (CRM);
• Reviewing own sales performance, aiming to meet or exceed targets;
• Gaining a clear understanding of customers' needs and requirements; making accurate, rapid
cost calculations and providing customers with quotations;
• Recruitment of new students/prospects against yearly targets;
• Work against strict activity and financial targets – Annual target will be broken down into
monthly/quarterly targets;
• Keep in touch with registered prospects once a month;
• Be energetic and hardworking and should be able to communicate well with prospective
students, current students and sponsors