Give Your Business a Once-Off Boost with The Go-To Guy’s Advertising Packages
- Yolandi Botes
- Jul 28
- 9 min read
Running a small business in South Africa is rewarding, but let’s face it, marketing can be tough on a tight budget. You want to get the word out about your great local business, but you’re not ready (or able) to commit to expensive long-term advertising contracts. Sound familiar? The good news is that there’s a friendly local solution for you. The Go-To Guy, a community-focused marketing platform based right here in Potchefstroom, offers once-off advertising packages that give your business a quick boost when you need it, with no long-term strings attached.
In this article, we’ll chat about four of The Go-To Guy’s one-time advertising offerings. From fun video ads to eye-catching articles, these options are designed for entrepreneurs and local business owners who need maximum impact on a minimal budget. We’ll break down each package (with costs in Rands) and explain how it can help your business shine. By the end, you’ll have a clearer idea of where to put your limited marketing funds, and how to get started. Let’s dive in!
🎥 Marketing Video – R2,000
Lights, camera, action, without the drama! A Marketing Video from The Go-To Guy is a short, authentic video advertisement custom-made for your business. The Go-To Guy team will either visit you on-site or invite you to their studio for a relaxed filming session. No need to be nervous, they specialise in creating videos that are both fun and genuinely reflective of your business. That means no stiff, scripted ads that feel out of touch; just real conversations and visuals that capture who you are and what you offer.
For a once-off cost of R2,000, you get a professionally edited video clip that you can share on social media, your website, or anywhere you promote your business. Why consider a video? Well, people love watching short clips online, it’s one of the most engaging ways to tell your story. Imagine a cheerful video of you explaining your product or showing your shop, with customers getting a sense of your personality and passion.
That personal touch helps build trust and familiarity. This Marketing Video can serve as a powerful introduction to your brand, making potential customers feel like they’ve met you. In a community like ours, relationships matter, and a friendly face on camera goes a long way.
Is a Marketing Video right for you? If you have a special story to tell or a demonstration that would grab attention, this could be your best one-off investment. It’s especially useful for businesses that are visual in nature (think food, fashion, crafts, or any service where seeing is believing). Even if your business is more service-oriented (like consulting or repairs), a warm “meet the owner” style video can set you apart from competitors. Plus, you can reuse the video in the future, it’s your content to keep!
📣 Banner Display Ad – R1,499
If you’re looking for quick online visibility without the effort of creating content, the Banner Display Ad might be just the ticket. This package places a digital banner advertisement on The Go-To Guy’s website for 7 days. Every visitor to the site will see your banner and can click it to connect directly to your business, whether that’s your website, an online menu or booking form, your Facebook page, or any other link you provide. It’s like having a billboard on a busy street in town, except it’s online on a platform locals trust.
For R1,499, your banner ad runs for a full week, catching the eyes of everyone who browses the site. This is great for limited-time promotions or events: maybe you’re running a weekend sale, opening a new branch, or hosting a special launch event. Put up a banner and let the local community know! The Go-To Guy team will help make sure your banner is attractive and clear, so even a quick glance delivers your key message.
One big plus: even if you don’t have a website, you can still use this ad effectively. You could link the banner to a simple contact form or your business’s social media page. Essentially, the Banner Display Ad drives interested people straight to you. For small businesses that need instant visibility boost without much fuss, this once-off package is a smart and affordable choice.
📰 One Hit Gazette – R1,200
Have a newsworthy story or announcement about your business? The One Hit Gazette is like getting your own featured article in the local paper, a one-off story crafted just for you. For R1,200, The Go-To Guy team will write and publish an article on their site all about your chosen topic. It could be anything: the story of how your business started, the arrival of an exciting new product, a community project you’re involved in, or an awesome sale you’re running. They’ll work with you to get the details right, including eye-catching images or artwork, some background research to add substance, and quotes or input from you to give it that personal touch.
Once the article is live on The Go-To Guy’s website, it doesn’t just sit there. It gets boosted on Facebook for a week, targeting the audience that makes sense for your content. (The Go-To Guy has a following in the community, so your story will reach local eyes on social media without you spending extra on ads.) This means more readers will see and share your story. Essentially, the One Hit Gazette combines content creation and distribution in one neat package, you get a polished article and a mini marketing campaign for it on Facebook.
This option is perfect if you’re not keen on being in a video or if your message needs a bit more explaining than a banner can offer. For example, perhaps you run a tech start-up with a cool innovation, a written article can delve into the details and benefits. Or maybe you’re a bakery with a heart-warming story of how you started at the farmer’s market; an article can really capture that journey and emotion.
Because the piece lives on the website, it also has a longer lifespan, someone might discover it weeks or months later when browsing local stories or Googling your type of business. And you can share the link on your own socials or email it to customers as well, showing off that you were “in the news”. It’s a one-time PR boost that can legitimize your business in the eyes of readers.
💼 Business Card Plus – R600
Think of this as the VIP upgrade for your business listing. If you’ve listed your company on The Go-To Guy’s directory (which many local businesses do for free), the Business Card Plus package will make your listing stand head and shoulders above the rest. For a very affordable R600 (once-off), your business gets bumped to the top of your chosen category in the directory and marked as a verified business. It’s like having a golden highlight, anyone browsing that category will see your name first, along with a special badge that says “this business is trusted and legit.”
This enhanced listing stays in place for 12 months. That’s a full year of prime visibility for one low fee, which is great value for money for small businesses. Imagine you own a plumbing service and you’re listed under “Home Services” on the site. With Business Card Plus, when locals search or scroll that section, your business appears first, before any standard listings. In a world where people often choose from the top results (whether on Google or a local directory), that positioning can make a huge difference.
It increases the likelihood that a potential customer clicks on your listing to get your contact details or read more about you. The verified badge adds an extra layer of trust. It signals that you are an established business that The Go-To Guy team has vetted in some way. Consumers are more comfortable reaching out when they see that checkmark, it’s the online equivalent of a friend vouching for you.
And because this lasts a year, it’s not a fleeting boost; it’s a steady advantage that keeps working for you in the background. Think of it like a VIP pass in a crowded venue, you get to skip the queue and stand in the spotlight. For new businesses and veterans alike, if you’re budgeting carefully, R600 for a year-long leg up is a no-brainer to maintain your visibility locally.
🤔 Which Package Suits You Best?
With four different once-off options, you might wonder “So, which one should I choose?” The answer depends on your current goal and budget. Here’s a quick guide to help you decide:
If you want to show (not just tell) people what you’re about: A Marketing Video is ideal. It’s our priciest option, but it gives you a lively, shareable piece of content that can introduce your business to customers in a personal way. Great for visual impact and storytelling. If you can invest a little more, this can pay off big in customer engagement.
If you need immediate online visibility for an offer or event: Go for the Banner Display Ad. It’s a one-week splash on our site that drives people straight to your online doorstep. Perfect for short-term promotions, seasonal specials, or just getting your name out there quickly.
If you have a story to tell or an announcement: The One Hit Gazette gives you a full article and a week of Facebook buzz at a mid-range price. This is excellent for explaining something in depth, whether it’s news, an achievement, or educational content about your industry. It doubles as content you can proudly share around.
If your budget is tight or you want long-term steady exposure: The Business Card Plus listing upgrade is a steal for just R600. It keeps your business prominently visible in the directory for a whole year. This is a smart foundational move, set it up, and you’ll consistently be front-and-centre when locals search the site in your category.
Many business owners actually combine a couple of these strategies over time. For instance, you might start with a Business Card Plus (since it’s cheap and lasts long), and then when you have a special campaign, add on a Banner Ad or an Article to give that extra boost. Or after seeing success with your article, you might reinvest in a Marketing Video next quarter to further amplify your presence. It’s all about what your business needs right now. The beauty of once-off packages is you can pick what you need when you need it, based on your budget at that moment, no ongoing commitments or subscriptions draining your finances.
🚀 How to Get Started
Taking advantage of these packages is easier than making a cup of rooibos. Here’s how you can get the ball rolling with The Go-To Guy:
Pick the package that fits your goal. Think about what you want to achieve this month. Do you want people to see your product in action? Do you have news to share? Are you simply trying to be more visible online? Use the pointers above to choose one (or more) package that makes sense for you.
Reach out to The Go-To Guy. Getting started is as simple as contacting the team. You can visit The Go-To Guy’s website and fill out the “Advertise Your Business” contact form, or drop them an email at theguy@thegotoguy.co.za. If you’re in the Potchefstroom area, they’re a local outfit – you could even call or visit their office (but the online route is usually quickest). Don’t worry, they’re friendly and happy to chat about what you need.
Share your info and ideas. Once you’ve made contact, the Go-To Guy team will guide you through the next steps. They might ask for a few details: for a Marketing Video, they’ll schedule a time to film and discuss what message you want to get across; for a Banner Ad, you’ll need to provide any logos or images and the link you want the ad to go to; for the Gazette article, they’ll gather the story details from you; and for Business Card Plus, they’ll confirm your business details and category. Don’t worry if you’re not a marketing expert – they’ll handle the heavy lifting, like writing copy or designing artwork. You just need to provide the raw info and your unique business story or offer.
Let them work their magic. After you’ve given the go-ahead and provided what’s needed, the team will get to work creating your content or setting up your listing. They’ve done this many times, so you can relax knowing you’re in good hands. They’ll likely send you a preview or get your approval (especially for articles or videos) to make sure you’re happy with the result.
Enjoy the boost! Once your video is filmed and uploaded, your banner is live, or your article is published and boosted on Facebook, you’ll start seeing the impact. Be ready for new visitors, calls, or social media inquiries coming your way. It might help to keep an eye on your website or Facebook insights if you have them, just to track the bump in traffic or engagement. And don’t forget to interact with any new audience, if people comment on the Facebook article or mention your cool new video, jump in and say hi! Building those relationships is what it’s all about.
Finally, remember that you’re not alone in this marketing journey. The Go-To Guy’s mission is to help local businesses like yours get the spotlight they deserve. They understand the challenges of a small biz owner, limited time, limited budget, but lots of passion. These once-off packages were created exactly with that in mind: affordable, effective bursts of marketing when you need them. No waste, no unnecessary frills.
Marketing your business doesn’t have to be overwhelming or break the bank. Whether you opt for a vibrant video, a handy banner ad, a compelling article in the “gazette”, or a boosted directory listing, you’re taking a positive step to grow your business’s presence in our community. Every little bit of exposure helps, today’s one-off ad could bring tomorrow’s loyal customer.
So go on, give your business that boost. With The Go-To Guy’s once-off advertising packages, you can put your name out there in a way that suits your style and your pocket. We’re excited to see local entrepreneurs and businesses in our area shine, and we hope these options help you do just that. Here’s to your business’s next big step forward, let’s get your story told and those doors swinging! Good luck, and happy growing!
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