Matlosana National Fresh Produce Market Cultivates Local Economy with Farmers Market Day
- Karen Scheepers
- 1 day ago
- 2 min read
The Matlosana National Fresh Produce Market successfully hosted a dynamic Farmers Market Day on Friday, 28 November 2025, at the Matlosana Mall. The event served as a critical platform aimed at boosting local enterprise and connecting small-scale producers directly with consumers and stakeholders.
🥕 Platform for Emerging Farmers and SMMEs
The day-long market attracted a wide array of Small and Medium Enterprises (SMMEs) and emerging farmers from across the Matlosana municipal area. It offered a crucial retail opportunity for entrepreneurs to exhibit their diverse merchandise, which spanned beyond traditional agricultural goods.
Diverse Exhibits: Products showcased included fresh produce, prepared foods, clothing, fashion accessories, and perfumes, highlighting the variety of small businesses operating in the region.
Direct-to-Consumer Model: The event was designed to bypass intermediaries, allowing small-scale farmers and SMMEs to gain direct exposure to local community members and foster relationships with potential buyers from both the public and private sectors. Attendees included local residents, government authorities, and representatives from the private sector.
📈 Message of Support Emphasizes Economic Growth
The Municipal Committee Member (MMC) for Local Economic Development, Cllr Wesley Kgang, attended the event and delivered a key address, underscoring the market's significance for local development.
In his message of support, Cllr Kgang characterized the Farmers Market as the genesis of genuine commerce. He noted that the initiative directly contributes to local economic development by providing a concrete opportunity for participants to:
Showcase Products: Presenting goods to a broad audience.
Grow Income: Generating direct sales and increasing revenue streams.
Develop Businesses: Building brand awareness and testing market demand.
Cllr Kgang concluded by encouraging the participating entrepreneurs to maintain and strengthen their efforts, positioning their businesses as vital contributors to the broader economic interests of Matlosana.
Contextual Background
The hosting of the Farmers Market Day aligns with the Matlosana National Fresh Produce Market’s stated objective to encourage and support SMME development, including emerging farmers. Such initiatives are key drivers for Local Economic Development (LED) and are commonly employed by national fresh produce markets across South Africa to foster inclusive economic opportunities and enhance food security by linking producers directly with consumers.
🍎🥕🛍️🤝
Comments