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The Gazette

Snowflake Venue: Potchefstroom’s Premier Event Destination

Potchefstroom is home to a rich history, and one of its most treasured landmarks, the Snowflake Venue, stands as a testament to the city’s industrial past. Located at 2 Kock Street, this venue, originally a steam mill dating back to 1921, has been transformed into a premier event space. Whether you're planning a wedding, a corporate event, or a lively music concert, Snowflake offers an unforgettable setting with a variety of unique spaces to choose from.

Image : Facebook Snowflake Potchefstroom
Image : Facebook Snowflake Potchefstroom

A Historic Venue with a Modern Twist

The Snowflake Venue’s origins can be traced back to William Hinchcliff Horsfall’s steam mill, the first industrial operation in Potchefstroom. Over the years, it changed ownership several times before Albert Bothma took charge in 1997, repurposing the building into an event space that blends historical charm with modern amenities.


Today, the venue comprises two main buildings: the Brewery Hall and the Old Mill, each offering multiple halls and spaces suitable for both formal and informal gatherings.


Venue Options and Capacities

Brewery Hall

The largest and most versatile space in the venue, the Brewery Hall can accommodate up to 500 seated guests. It includes a built-in stage, a bar, and a seating gallery, making it ideal for music concerts, award ceremonies, and large wedding receptions. Its Steampunk aesthetic and sustainable design elements make it one of the most unique event spaces in Potchefstroom.


The Alley

Connecting the Brewery Hall to the Old Mill, the Alley serves as a stylish extension to events, often used as a reception area for welcoming drinks and canapés. While it cannot be hired independently, it provides an excellent pre-function space for guests to mingle.


Jazz Hall

Situated on the ground floor of the Old Mill, the Jazz Hall offers an elegant space for weddings, accommodating up to 200 guests for a ceremony and between 50 to 120 guests for a seated reception with a dance floor.


Tank Hall

A smaller space on the ground floor, the Tank Hall is perfect for intimate wedding ceremonies, workshops, or team-building sessions.


Big Easy

Located on the first floor of the Old Mill, the Big Easy doubles as an art gallery and an event space for up to 60 guests. This area is well-suited for smaller gatherings such as birthday parties, baby showers, and kitchen teas.


Chandelier Hall

Also on the first floor, the Chandelier Hall is an elegant setting for workshops or wedding ceremonies, accommodating up to 230 seated guests.


A Venue for All Occasions

Snowflake Venue is perfect for both formal and informal events.


Formal Events:

  • Weddings – With multiple halls to choose from, couples can host an elegant ceremony and reception tailored to their style.

  • Conferences – Equipped with spacious halls and catering options, the venue is ideal for professional gatherings.

  • Award Ceremonies & Matric Farewells – The grand Brewery Hall provides a stunning backdrop for celebrating achievements.


Informal Gatherings:

  • Birthday Parties – Various halls provide the perfect setting for a memorable celebration.

  • Baby Showers & Kitchen Teas – The Big Easy and Chandelier Hall are cozy yet sophisticated spaces for special occasions.

  • Workshops & Lectures – The Tank and Chandelier Halls offer quiet, focused environments.


Live Performances & Cultural Shows:

  • Music Concerts

  • Choir Festivals

  • Fashion Shows

  • Dance Shows & Beauty Pageants


Dining and Catering

A good event isn’t complete without great food and drinks. Snowflake Venue boasts an on-site restaurant, PizzAmoré, and a coffee shop, Recharge, serving a variety of delicious pizzas, burgers, toasties, and sweet treats. Food and beverages from outside are not permitted, ensuring high-quality catering for every event.


Venue Hire Costs

Pricing varies depending on the hall chosen and the type of event. For detailed quotes, potential clients are encouraged to contact the venue directly:



A Timeless Setting for Unforgettable Events

With its blend of history, architectural charm, and versatile event spaces, Snowflake Venue is one of Potchefstroom’s top choices for hosting celebrations and corporate events. Whether you’re looking for an intimate space for a baby shower or a grand hall for a concert, Snowflake delivers a truly memorable experience in the heart of North West, South Africa.

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