The Go-To Guy Rental Page was Hot Today

The Go-To Guy is a community site, serving Potchefstroom, Klerksdorp, Orkney, Parys and surrounding areas currently, and also serves as a reference site if you need any services around House and Home in these areas.

One of the offerings on the page is that of property rentals, and from the data we see we can tell you 100% that the demand for rentals in our region far outstrips the demand that we witness, and we believe that this is not because spaces are perhaps not available, in fact our research shows that there are more than 200 properties available as we speak, we believe that the contributing factors are as follows:

• Private rentals are getting lost in the noise on the traditional channels currently being used, such as Facebook, printed media and word of mouth, there is just too much clutter on personal newsfeeds of most pages today, hence getting someone to see your place advertised is challenging.

• Advertisements placed are far too basic, with a oneliner saying that house to rent is available, resulting in a lot of up and down "ping-pong" communications between renters and landlords, more attention and effort should be placed on creating advertisements, especially if it is higher value properties.

• Pricing of properties are in fact not in sync with the environment, there seems to be a pricing point of about R3,000 for students and about R5,000 for small apartment for families, yet most of the advertised prices are above this point.

Micro Hotspots

Other interesting data that we see in the data on the site is that you have micro hotspots, naturally around the university in Potchefstroom being one of them, yet there are others such as Stilfontein that there are a continued flow of requests for properties, yet very few properties seems to be available.

Here are a few other stats for you from the site:

26% of traffic today, which was about 2,600 searches went via Potchefstroom page and 17% to Klerksdorp, of which Places to Rent was the most searched item, followed by Jobs, and for services it was Appliance Repairs that was the most requested, followed by Pet Services, Garden Services and Creche and Baby Sitting Services.

Further slicing the data shows that Klerksdorp also has a great appetite for Window Blinds and Cleaning services, whilst Parys was Electricians, Handyman, Climate Control, Burglar Proofing and Building services.

Yet as stated Rentals was the king of the hill today...