The Go-To Guy's Recurring Packages: A Home for Your Business
- Yolandi Botes
- Jul 14
- 5 min read
When it comes to promoting local businesses in Potchefstroom, one size definitely doesn’t fit all. That’s why The Go-To Guy offers several listing packages to choose from, each providing a unique level of exposure and support. We actively market our platform across the community, so our site sees tens of thousands of visitors each month. In other words, whether you’re on a free or paid plan, your business benefits from a growing audience that treats The Go-To Guy as the one-stop resource for local needs. Let’s walk through our recurring listing options in a way that feels more like a conversation than a contract.
The Basic Listing Option – Low Cost, Highly Effective
Business Card Standard (Free):
It all begins with our free Business Card Standard listing. We include every Potchefstroom business we can find in our database – listing your name, basic contact info, and placing you in the appropriate category. It’s a simple, no-cost way to ensure that when people search our site for your type of product or service, they’ll find you.
This foundational listing benefits from our ongoing marketing efforts to drive consumers to the site as the “go-to” local resource. In fact, we have over 2,700 local businesses already listed on the platform (and counting!), so users can easily discover what they need, hyperlocal, hyper-effective.
Despite being free, the Standard listing gives your business a home on our platform that’s working for you 24/7. You won’t have to worry about SEO or ad spend, we’re constantly attracting visitors looking for services in Potch. It’s like being in a popular phone directory, except this one is digital, targeted, and always up-to-date. If someone in town needs a plumber, a hairdresser, or a specialty store, they check The Go-To Guy and your business will be there.
The Upgraded Option – Stand Out and Get Noticed
Business Card Plus (R50/month, paid annually):
Now, for a small monthly fee, you can seriously boost your visibility. Upgrading to Business Card Plus makes your listing jump to the top of your chosen category, and it marks you as a Verified business (after we confirm your details). Think of it like a VIP pass in a crowded venue – your business gets front-and-center attention among your competition. Because we limit paid spots to only a few verified businesses per category, you won’t get lost in a sea of competitors. Your listing will stand out as trusted and highlighted.
What do you get with Plus? In short, an entire mini-website for your company on our platform. Your basic listing transforms into a “More Detail” page, a dedicated profile with all the extras. This includes your logo and branding, an About Us section, a list of your services or products, photos or even a gallery, and direct links to your social media pages. We even embed your Google Maps location for easy directions. It’s a well-curated, shareable profile that helps customers connect with your business instantly.
Essentially, Business Card Plus gives you a mobile-friendly microsite within The Go-To Guy, without you needing to build or host anything yourself. Another big perk of Plus is how easily people can share and contact you. Your enhanced listing comes with one-click “Click & Connect” buttons, allowing viewers to WhatsApp you directly, visit your Facebook page, hop to your website, or pull up your location on Google Maps with a single tap. Happy customer who wants to recommend you? They can share your Go-To Guy listing via WhatsApp or Facebook in one click as well. Word-of-mouth in the digital age has never been simpler!
And consider this: how often does someone in Potchefstroom search online for a service (be it a mechanic, a caterer, or an accountant)? With Business Card Plus, your business will appear right at the top of those search results on our site, increasing the chances of getting that call or enquiry. Top placement + a robust profile means you’re not only more visible, but also making a stronger first impression. Visitors can learn a lot about you at a glance, which builds confidence that you’re the real deal. In a world of short attention spans, that’s a powerful advantage.
Why Being on The Go-To Guy Matters
No matter which package you choose, listing your business on The Go-To Guy plugs you into a thriving local network. Our platform has become one of Potchefstroom’s premier hubs for community information. We’ve already built a large audience of locals who trust our site to find products and services, over 75,000 people visit our website every month. That means built-in exposure for you. Instead of shouting into the void on broad social media or expensive print ads, your business will be placed right where the active local audience is searching.
We also continuously promote our platform itself, on Facebook (where we have 70,000+ followers), Instagram, TikTok, and even through Google search campaigns. All that marketing funnels people toward The Go-To Guy, and by extension, to businesses like yours on our site. It’s a rising tide that lifts all boats: your free listing gains visibility because the site is well-trafficked, and a Plus listing shines even brighter with top billing and featured info. We’re proud to be “by Potchefstroom, for Potchefstroom,” helping connect community members with excellent local businesses.
In short: The Go-To Guy gives your business a home online that is local, lively, and effective. Whether you just claim your free spot or opt for the boosted Plus package, you’re setting yourself up to be discovered by the very people who need what you offer. And we make it easy for them to reach you the moment they find you.
Ready to Get Listed?
Getting started is straightforward. If you’re happy with a basic presence, go ahead and grab that free Business Card Standard listing, there’s no catch, and it ensures you’re on the map (literally and figuratively!). But if you’re looking to maximize your reach, consider upgrading to Business Card Plus for that extra visibility and a rich profile that really tells your business’s story. Many local entrepreneurs find that the modest fee pays for itself with just a couple of new customers gained from the site.
Whichever route you take, we’re here to support you. Our team verifies Plus businesses to maintain quality, and we’re constantly improving the platform to better serve the community. It’s all about creating a win-win: residents get a reliable directory of services, and businesses get a cost-effective way to market themselves.
Interested in learning about all the ways The Go-To Guy can help your business (beyond listings)? We’ve got you covered there too. For a deeper look at everything we offer, from news coverage to events calendars and more, feel free to check out The Go-To Guy Value Offerings on our site, which shares our full story and services. We’re excited to partner with you and keep Potchefstroom connected. Here’s to helping your business grow with a little local love from The Go-To Guy!
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