Potch Property Board for Property Agencies in Potchefstroom

The Guy
Apr 29
6 min read

Updated: May 5

Introducing Potch Property Board — Potchefstroom’s Trusted Property Marketplace for Agencies and Dealer Principals.

When local residents go hunting for their next property, they begin online. Potch Property Board—developed by The Go-To Guy—pulls those residents straight to your available properties, cutting through the noise of national portals and the risks of stagnant print ads and classifieds.

What is Potch Property Board?

Potch Property Board is a secure, agency-only platform where Potchefstroom buyers and renters can range of properties in one clean, mobile-first catalogue. Every listing carries a Verified Agency badge (issued only after The Go-To Guy Verification Checks ).

The Platform Design

The platform consists of an easy to use interface to upload your properties, including all relevant details as well as photos of the property listed, with additional functions such as "Click and Connect", instant email alerts on any leads as well as general agency information and online callback forms — giving customers the confidence to enquire and engage to potentially secure a deal.

Why agents are onboarding

Instant local reach through a trusted brand in the local and regional market. – Your inventory can be easily uploaded and The Go-To Guy marketing team promotes and communicates the platform to targeted segments in the greater Potchefstroom region, and beyond where required.

The Go-To Guy Current Digital Assets

We currently have nearly 70,000-followers on our Facebook page, 65 000 monthly page visits via our www.potchefstroom.com and www.thegotoguy.co.za domains, in addition we have more than 8,000 active followers on our TikTok channel where we have had nearly a million video views to date, as well as several Facebook Groups, WhatsApp Channels and Groups, you can be sure we have the digital footprint covered.

What we offer with Potch Property Board.

In Potchefstroom and surrounds trust and visibility is of utmost importance, Potch Property Board offers value in both as The Go-To Guy actively markets the Property Board service to specific target segments in the market and has a trusted brand with consumers, built over several years.

The Potch Property Board platform allows for direct or assisted upload of stock onto the Property platform, this includes all the relevant data that is of importance to the potential customer, including images and detailed specifications. Clients visiting the Potch Property Board site can instantly click and connect with agents, through WhatsApp and Email, in addition we can add a customised lead capture form that will instantly land in your inbox from potential clients.

Whether its the Potch Property Board site overall, or specific properties viewed, we provide insights on the traffic generated, including traffic insights on any of the promotional offers on the different options, such as Property of the Week, Managers Special and other creatives to attract attention to specific stock items, on some of the options the service includes video of the stock item that may be under these special promotions, thus providing you with great insights for your monthly sales meetings.

Room to grow

Potch Property Board is built for expansion. Whether you carry student or high end properties, from a few listing to hundreds, the platform can easily manage your specific listings and requirements, in addition the platform can be customised to additional requirements.

The Potch Property Board Options

The Potch Property Board has 3 different options, each having its own unique value proposition, these are easily identified as follows:

Silver Key
Golden Key
Master Key

The Standard Included Benefits

As standard across all options of Potch Property Board the agency would have the following included:

The agency and its agents would have access to an interface to directly upload properties on the Potch Property Board platform, which will be instantly live. Each agency on the platform have their own showcase, thus ads would directly land on agency specific page for these ads placed in the market.

The above is in addition to the advertisements done by The Go-To Guy on promoting the overall Potch Property Board platform to renters, private and institutional buyers.

Each agency also receives a profile article on our Potch Gazette section, this profile is the "about" part of the agency, and covers location, contact details, services offered, agent contacts and any other information that may be applicable on the specific agency.

Standard business card that will be placed under the general property section of The Go-To Guy website.

Webby page that is a mobile friendly design (more than 85% of web visits in South Africa is via mobile), thus there are general touch-points from which all agencies benefit from the general traffic to The Go-To Guy website.

Agencies would also receive "Click and connect" where we have a direct link activated for instant client communications via WhatsApp and/or Email.

Dedicated Account support and WhatsApp group connection with The Go-To Guy team.

Note: Our websites are constantly optimised for Search Engine Optimisation (SEO) which includes Meta Tags and others aimed at the specifics related to the property industry, thus the rate of activity and references on Google and Bing search is constantly optimised, having an overall benefit to all listings on The Go-To Guy platform.

In addition to the above standard benefits, the different packages offered are as follows:

Potch Property Board - Silver Key

(Initial Setup fee of R1,500 and thereafter R1,500 per month)

On this option the agency can list a total of 20 active units of stock on the Potch Property Board system.
The service includes a 7 day boost at the start of each month of the agency specific digital "showcase" on The Go-To Guy Facebook, thus having benefit of existing and growing facebook followers as well as additional exposure through these paid advertisements.
The boosting of the Facebook advertisements, is a targeted advertisement, aimed at very specific target segments that are considered ideal segments for purchasing or having an interest in potential properties.

Potch Property Board - Golden Key

(Initial Setup fee of R1,500 and thereafter R2,500 per month)

On this option the agency can list a total of 60 active units of stock on the Potch Property Board system.
The service includes a 14 day boost at the start of each month of the agency specific digital "showcase" on The Go-To Guy Facebook, thus having benefit of existing and growing facebook followers as well as additional exposure through these paid advertisements.
The boosting of the Facebook advertisements, is a targeted advertisement, aimed at very specific target segments that are considered ideal segments for purchasing or having an interest in potential properties.

In addition this option receive:

"Spotlight Focus" of any special deal that the agency may have for that specific month, which will receive an additional 14 day boost on The Go-To Guy Facebook page.
Contact me form that if completed by client would instantly be sent to agency email, thus capturing the leads that do not wish to have a direct Click and connect or wishes for Agency to get in touch with them, this form contains basic and rich information to provide agency with detailed enquiry information.

Potch Property Board - Master Key

(Initial Setup fee of R2,500 and thereafter R3,500 per month)

On this option the agency can list unlimited active units of stock on the Potch Property Board system.
The service includes a 30 day boost at the start of each month of the agency specific digital "showcase" on The Go-To Guy Facebook, thus having benefit of existing and growing facebook followers as well as additional exposure through these paid advertisements.
The boosting of the Facebook advertisements, is a targeted advertisement, aimed at very specific target segments that are considered ideal segments for purchasing or having an interest in potential properties.

In addition this option receive:

"Spotlight Focus" of any special deal that the agency may have for that specific month, which will receive an additional 14 day boost on The Go-To Guy Facebook page.
Special The Go-To Guy Informative video of the agency, properties in the portfolio, this video is boosted for 7 days on Facebook as well as placed on our TikTok channels and boosted on TikTok for 7 days as a promoted advertisement.
Bi-annual refresh video by The Go-To Guy also boosted across Facebook and TikTok as per the above.
Placement of the video on our "Walk with Us" page as well as shared across Instagram and our WhatsApp Potch Gazette channel.
Contact me form that if completed by client would instantly be sent to dealer email, thus capturing the leads that do not wish to have a direct Click and connect or wishes for agency to get in touch with them, this form contains basic and rich information to provide agency with detailed enquiry information.

In Summary

Potch Property Board is more than just a property marketplace—it's Potchefstroom's premier platform offering agencies unmatched local visibility, robust digital marketing, and a direct pipeline to eager buyers. With scalable packages designed specifically for your agency needs, Potch Property Board ensures your inventory gets the spotlight it deserves, backed by The Go-To Guy's trusted local brand and extensive digital footprint. Ready to shift your agency into a new frontier of sales? Contact us today and discover how Potch Property Board can accelerate your sales and drive growth.

How to get in touch

In order to get in touch you can simply click on any of the below links