The Beloved Smile: Hennie, the Bull Terrier, and the Legacy of a Life Lived Fully
- Karen Scheepers

- Dec 5, 2025
- 2 min read
The news that Hennie, the iconic white bull terrier and cherished companion of comedian Rikus de Beer (better known as Jonathan from Radio Raps), had passed away was met with an outpouring of national sentiment. Far from being just a family pet, Hennie was elevated to the status of a cultural figure, affectionately dubbed the “ikoniese tjom” (iconic chum). His life, and the subsequent widespread public farewell, is a profound story of how a dog’s personality became the philosophical blueprint for a national business, rooted entirely in the deep, personal bond with his owner.

A Life of Uninhibited Joy
Hennie’s home life was grounded in Pretoria, where he resided with Rikus de Beer, his partner Estelle, and two other Bull Terrier companions, Inge and Frik . As a Bull Terrier, Hennie naturally possessed the traits of fierce loyalty, strong character, and a penchant for mischief.
However, the quality that defined Hennie, and captivated his owner, was his boundless, uninhibited vitality, what Rikus de Beer described as living "voluit leef" (living fully). De Beer noted that Hennie rarely, if ever, seemed to walk or trot. Instead, he would consistently gallop, jump, and zoom around. This constant, infectious energy was the purest form of enjoyment, always underscored by his characteristic "Hennie-glimlag" (Hennie-smile), a visual symbol of his approachability and humor.
A Personal Tribute That Became a Brand
The relationship between Rikus de Beer and Hennie transcended typical pet ownership; Hennie became a muse and a philosophical compass. De Beer’s intention in launching his restaurant chain was not merely commercial; it was deeply personal. He wanted to create a communal space designed as an "escape where people could forget about everything for a little while".
Hennie’s pure, energetic approach to life provided the inspiration. Rikus explicitly stated that Hennie was the "manifestering van dít wat ek met Hennie’s wou bereik" (the manifestation of what he wanted to achieve with Hennie's). The strategic decision to name the national restaurant group after him was therefore a deeply personal tribute, enshrining his "big personality and an even bigger appetite for mischief" into the brand’s core DNA . The launch of Hennie's in 2016 was a foundational act of tribute to his beloved pet, ensuring his spirit, the gees of uninhibited fun, was permanently integrated into the enterprise .
The widespread news coverage of the passing of the “geliefde Hennie-hond,” including major reporting surrounding the icon on 26 November, confirmed that Hennie's status transcended that of a celebrity pet; he was recognised as a true cultural icon intrinsically linked to a major national enterprise.

Hennie’s legacy is carried forward not only in the personal memory of his owner but also in the corporate identity he inspired: the distinctive logo, based on Hennie’s face, and the guiding principle of creating an atmosphere of uninhibited living and fun. Hennie, the bull terrier who simply loved to gallop and smile, remains a powerful testament to the commercial and emotional power of a genuine, heartfelt connection.
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