The Go-To Guy’s Monthly Marketing Service in Potchefstroom
- Yolandi Botes
- 7 hours ago
- 5 min read
Potchefstroom’s business landscape is dynamic and competitive, from small enterprises to established firms, everyone is striving for customers' attention. So how can your business stand out in an era dominated by social media and digital saturation? At The Go-To Guy, we offer a unique monthly marketing service designed to keep your business in the spotlight on a regular basis.
With tens of thousands of social media followers and monthly website visitors, we’ve firmly established ourselves as one of Potchefstroom’s premier “go-to” source for local information. In this article, we explain how our service works and why it’s worth considering if you’re looking to increase your visibility.
The Purpose of Our Service
In a world where regular exposure is essential for growth, one-off adverts are simply not enough. Our monthly marketing service is designed to provide continuous support and customer engagement to businesses that want to remain visible, month after month, without the stress of managing it all yourself. Through an ongoing presence across multiple platforms, we help build momentum for your brand and keep you relevant and top-of-mind for potential customers.
What We Offer Through Our Marketing Service
We bundle several marketing tools into one effective package, and tailor our service levels according to your needs, with options ranging from our basic Starter plan to more comprehensive Growth and Premium packages for maximum exposure. Each level is designed to strengthen your brand locally and grow your audience.
Key components of our monthly service include:
Online Business Listing: We’ll include your business in our digital directory – a one-stop source where Potchefstroom locals search for services and products. With over 2,700 local businesses already listed, we ensure your brand gains visibility through a hyperlocal, targeted presence that brings new customers your way.
Expanded Mini-Website (“Webbie Page”): Beyond a standard listing, we create a dedicated page for your business on our platform, a mobile-friendly mini-website complete with your logo, an “About Us” section, services, product details, photos, social media links, and your Google Maps location. This becomes a well-curated, shareable profile that helps customers understand and connect with your business instantly.
Exposure in the Potch Gazette: Every month, we feature your business in the Potch Gazette, our online news section. You’ll receive editorial coverage including a profile summary and an article written by our professional content team. This story-based approach builds trust and helps customers relate to your business before even walking through your doors.
Targeted Social Media Exposure: We blend content with targeted ad campaigns on platforms like Facebook. Your business will be promoted regularly via paid boosts aimed specifically at local audiences most likely to need your product or service. For instance, our Starter plan includes a 7-day boost each month, while higher-tier plans provide extended exposure and a dedicated account manager for direct support.
Professional Video Content: Video is a powerful digital tool – and we make it accessible to you. From short video ads to interviews, we create engaging content that highlights your business. As a monthly client, you’ll receive exclusive discounts, and with our Premium plan, we’ll visit you monthly or schedule a studio interview to capture fresh updates. We then share your videos across all our major channels (website, Facebook, TikTok, Instagram) to maximize your reach.
Personal Support & Networking: We don’t just give you ad space – we give you hands-on support. Growth and Premium clients are assigned a dedicated account manager for personalized guidance. Plus, all our monthly clients are invited to our exclusive business owner group on WhatsApp/Facebook, where Potchefstroom entrepreneurs exchange tips, collaborate, and stay up to date on local business developments.
Why Advertise With Us?
Choosing to advertise with us gives you advantages that traditional channels can’t match.
Established Reach: With over 70,000 followers on Facebook and 75,000 monthly website visitors, plus a new mobile app launching in 2025, we make sure your message is heard by a wide but focused audience. We’ve already built the platform. All you have to do is plug into it.
Storytelling, Not Just Ads: We go beyond generic ads. We tell your story. Our approach centers on authenticity, community, and visibility. We help you build trust with your audience so that when they need what you offer, they already feel like they know you.
Hyperlocal Focus: We’re Potchefstroom-based and Potchefstroom-focused. When you advertise with us, you're speaking directly to locals who are already looking for what you offer. Thousands of people use our platform daily to find trustworthy businesses, and we continuously promote our own platform to ensure you benefit from that traffic.
All-in-One Convenience: No need to juggle multiple providers for web design, content, social ads, and video production. We bring it all together under one roof, saving you time and aligning all your marketing elements into a consistent, professional brand message.
Why Every Business Needs Marketing – Especially in Potchefstroom
Marketing isn’t optional. It’s your growth engine. Even if you offer the best service or product, people won’t support you if they don’t know you exist. Research shows that 80% of consumers search online before making a purchase. If you’re not visible, you're invisible. Potchefstroom is a diverse town filled with students, residents, and visitors, all turning to digital platforms to find local businesses.
From students looking for a quick bite to new homeowners needing contractors, their first stop is often Google or Facebook. If you aren’t showing up there, you're missing out. Marketing helps you show up, again and again, in the right places. And many business owners admit they don’t have the time, tools, or experience to do that effectively on their own. That’s where we come in.
We help you stay consistent, professional, and visible, so that when people are looking, you’re already in the running.
Building Trust and Credibility
We’ve been around since 2018 and are proud to be Potchefstroom’s trusted marketing partner. Our brand breathes with the community. We’ve earned the trust of locals by consistently delivering high-quality content, promotions, and support. We’re also deeply involved in the community, from supporting initiatives like the Potch Dorp Rugby Club to offering platforms that help businesses not only grow, but also connect with one another.
We’re not here for a quick sale, we’re here for the long run.
Hundreds of local businesses already rely on us. Thousands of profiles are active on our platform. The feedback we receive is consistent: business owners appreciate our value, our care, and our results. We do what we say – and we help you do more than just market; we help you grow with confidence.
Ready to Grow With Us?
Let’s take your business to the next level. Our monthly marketing service is ready to put you in front of more people, more often, with less stress.
Contact us today at: theguy@thegotoguy.co.za
Or visit our website for more details.
Don't let competitors get ahead. Make The Go-To Guy your trusted marketing partner and join the growing number of Potchefstroom businesses achieving real results with us. We're here to tell your story, let’s start today.
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