In a town like Potchefstroom, where student life, sports, and social events keep everyone on their toes, your footwear says a lot about you. But as any sneakerhead knows, keeping a pair of "all-white" kicks looking fresh in the dusty North West is a full-time job. Image: Provided by Kick-O-Mat Enter Kick-O-Mat ,the local sneaker laundry service that is turning "hopeless" shoes into "holy grails." We sat down with the founder to find out how a matric-year DIY project turned in